flowchart TD
%% Define styles for different types of nodes
classDef processStyle fill:#D5F5E3,stroke:#1D8348,stroke-width:2px
classDef inputStyle fill:#AED6F1,stroke:#21618C,stroke-width:2px
classDef outcomeStyle fill:#F9E79F,stroke:#B7950B,stroke-width:2px
classDef phase3Style stroke-dasharray: 5 5
classDef artistNode fill:#FFFFFF,stroke:#000000,stroke-width:2px
%% Nodes
Artist(("Artist")):::artistNode
Verify{"PixelSense<br>Authentication"}:::processStyle
subgraph "Integrated Marketplace"
NFTsMarket["Digital NFT<br>Editions"]:::inputStyle
PrintsMarket["Physical Print<br>Editions"]:::inputStyle
end
subgraph "Distribution Options"
Education["Edu Institution<br>Licensing"]:::outcomeStyle
Gallery["Partner Gallery<br>Discovery"]:::outcomeStyle
end
Sales{{Platform-Generated<br>Revenue}}:::outcomeStyle
%% Connections
Artist -. "Upload Canvas" .-> Verify
Verify --> NFTsMarket & PrintsMarket -.-> Sales
Verify --> Education & Gallery -.-> Sales
%% Indicate new Phase 3 steps
class NFTsMarket,PrintsMarket,Education,Gallery,Sales phase3Style
Appendix C — Product Roadmap
Abstract
This section describes a phased rollout vision for the platform over the next three years. Each phase outlines the features and functionalities that the platform aims to support, providing a clear roadmap for development and growth.
Near-Term Vision
The following phases describe the vision for our platform for year 1, 2 and 3.
Phase One Product
Features and functionality for the initial concept stage of the platform, as well as capabilities desired for the alpha stage of development (described in Table 1 below).
| Feature | Description |
|---|---|
Authentication and Verification Status: Completed |
Authenticate digital canvases as original and unique works of art. The process ensures an artwork is verified as human made, and the original creator is properly credited with the work. |
Insights and Metrics Status: Completed |
Generate deep insights focused on the time, skill, and level of complexity associated with the artwork’s creation. |
Automated Certificate Generation Status: Completed |
Automatically create certificates recorded on the blockchain, including:
|
Interactive Gallery Experiences Status: Completed |
Provide interactive and engaging artwork galleries offering unparalleled insights into:
|
Phase Two Product
Features and functionality for platform 1-year out include in-platform purchasing of verified artwork physical prints, automated NFT generation, and collector exclusive access (described in Table 2 below).
| Feature | Description |
|---|---|
Automated NFT Asset Generation Status: Pending |
Instantly generate collections of NFT assets featuring the artist’s work.
|
Collector Exclusive Experiences Status: Pending |
Automatically create certificates recorded on the blockchain, including:
|
In-Platform Purchase of Artwork Prints Status: Pending |
Integrate on-demand printing services and enable one-click purchasing from any viewer experience on the platform. |
Phase Three Product
By EOY, the platform will have integrated NFT creation on the backend, establishing a marketplace for buyers of digital artworks and physical prints.
Phase 3 of the Artalytics platform empowers artists by offering direct sales revenue through an integrated marketplace for both physical prints and digital NFTs from a single location. Additionally, it enables passive income generation through licensing to educational institutions and partnerships with galleries. This multi-faceted approach provides artists with multiple streams of revenue, maximizing the monetization potential of their artworks.
An Artist’s Journey with Artalytics
Figure 1 illustrates how artists can generate multiple streams of revenue through both direct sales and passive income opportunities enabled by the platform’s advanced features in phase 3 of development. This user journey is further detailed below.
I. Artist Uploads Artwork
- The artist initiates the process by uploading their digital canvas to the Artalytics platform.
- This is a fundamental user action where the artist provides their original artwork for authentication and subsequent distribution.
II. PixelSense Authentication
- PixelSense, Artalytics’ proprietary technology, conducts a robust authentication of the uploaded artwork.
- This process verifies the originality and uniqueness of the artwork, preserving embedded metadata and generating a blockchain-backed Certificate of Authenticity (COA).
- The authentication ensures the artwork is securely recorded and prepared for distribution.
III. Integrated Marketplace
- After authentication, the artwork becomes available in the Integrated Marketplace, a Phase 3 feature that enhances direct sales opportunities.
- The artist can offer their artwork in two formats:
- Digital NFT Editions:
- The authenticated artwork is minted as Non-Fungible Tokens (NFTs).
- Collectors can purchase these digital editions, owning unique, verifiable assets.
- Physical Print Editions:
- High-quality physical prints of the artwork are made available for purchase.
- Collectors interested in tangible art pieces can acquire these prints directly through the platform.
- Digital NFT Editions:
IV. Distribution Options
- Beyond direct sales, the platform provides Distribution Options for passive income generation, introduced in Phase 3.
- The artist can enable licensing and showcasing options, allowing their artwork to be utilized in additional channels:
- Educational Institution Licensing:
- Artworks can be licensed to educational institutions for use in curricula, research, or exhibitions.
- This opens a revenue stream from institutional licensing fees.
- Partner Gallery Discovery:
- The platform connects artists with partner galleries interested in showcasing new talent.
- Galleries can select authenticated artworks for exhibitions, enhancing the artist’s visibility and potential sales.
- Educational Institution Licensing:
V. Platform-Generated Revenue
- All sales and licensing opportunities converge to generate Platform-Generated Revenue.
- The revenue streams include:
- Sales from Digital NFT Editions.
- Sales from Physical Print Editions.
- Licensing fees from Educational Institutions.
- Commissions or fees from Gallery Partnerships.
- This comprehensive approach maximizes the artist’s ability to monetize their work.
VI. Artist Receives Revenue
- The accumulated revenue flows back to the Artist.
- The platform ensures transparent tracking and efficient distribution of earnings.
- Artists benefit from multiple streams of revenue, enhancing their financial success and incentivizing continued creativity.
By introducing these advanced features in Phase 3, Artalytics significantly enhances the value proposition for artists. The platform not only facilitates secure authentication and verification but also expands the avenues through which artists can commercially benefit from their creativity. This integrated solution positions Artalytics as a transformative force in the digital art market, fostering a more dynamic and profitable ecosystem for artists and collectors alike.
Future Vision
Artalytics will have solved the problem of fraud in the digital artwork marketplace and become the single source for:
- Authentication & Verification \
-
Cutting-edge methods for authenticating and verifying digital artworks.
- Artwork Discovery & Acquisition \
-
The premier destination for learning about, experiencing, and purchasing digital artworks.
- Multi-Channel Engagement \
-
Tools and insights for artists to engage with collectors across multiple channels.
- Creation & Ownership Records \
-
Comprehensive verification and history of artwork creation and ownership.
- Artwork Valuation Benchmarks \
-
In-depth analysis and metrics for assessing artwork value.
- Artist Skill Assessment & Scoring \
-
Monitoring and showcasing an artist’s skill level, expertise, and experience over time.
- Largest Repository of Verified Digital Canvas Files \
-
Building the world’s largest collection of authenticated, high-value digital canvas files.
Beyond 2028
The vision for beyond 2028 involves Artalytics creating a new market for Digital Artwork Originals, while focusing on providing a unified marketplace where collectors can acquire a digital prints, originals, traditional prints, as well as collector exclusive items generated by the platform.
Digital Artwork Originals
Artalytics will create a market for a new category of digital assets: Digital Artwork Originals.
Unlike existing NFT marketplaces Artalytics offers ownership of these Digital Artwork Originals (an NFT asset representing ownership of the canvas itself). With ownership of the Canvas, comes a range of benefits ensured by Artalytics:
- Exclusive Rights : Holders receive rights to the authenticated artwork canvas file.
- Collector Incentives : Encourages collectors to invest in artworks with the potential for future derivative works requiring the original canvas.
- Unified Marketplace : Provide a platform that offers both “digital originals”, digital NFTs, and physical prints effectively bridging the divide between traditional and digital art markets.
Strategic Outcomes
Finally, within the future vision for artalytics, there will be an emphasize and priority on achieving the following strategic outcomes:
- Market Leadership: Establish Artalytics as the leader in authenticated digital art sales and experiences.
- Innovation Driver: Pave the way for new forms of digital asset ownership and monetization.
- Community Building: Foster a robust ecosystem connecting artists, collectors, and enthusiasts in meaningful ways.