Appendix A — Source of Truth

Abstract
This appendix presents a practical use case that illustrates the interaction between a collector and an artist utilizing the Artalytics platform. It showcases how Artalytics facilitates authentication, builds trust, and streamlines transactions in the digital art market. The example demonstrates the platform’s value proposition in action, highlighting the benefits to both artists and collectors, and reinforcing Artalytics’ role in centralizing and elevating the digital art experience. Investors can visualize the real-world application and impact of the platform.

This example illustrates the flow of interaction between an artist and a prospective collector, beginning with a Buyer’s interest in purchasing a digital artwork from the original artist.

i. The Buyer

An art collector (“buyer”) discovers a captivating digital artwork on an NFT marketplace like OpenSea but hesitates to purchase due to concerns about authenticity. The artwork lacks certification, and the collector is wary of potential fraud—a common issue in the digital art market.

The buyer reaches out to the artist, expressing interest but requesting verification through Artalytics.

ii. The Artist

Recognizing the importance of building trust with potential buyers, the artist promptly uploads the digital canvas file to the Artalytics Platform— a process that takes less than three minutes and is free.

iii. The Platform

Artalytics’ PixelSense technology swiftly authenticates the artwork, preserving the embedded metadata and verifying the artist’s identity. This process *generates detailed metrics, blockchain records, and a blockchain-backed Certificate of Authenticity (COA).

iv. The Experience

The collector accesses the COA on www.certificates.art, reviewing the artwork’s authenticity, creation statistics, and the artist’s verified identity. Impressed by the thoroughness of the certification, the collector feels confident proceeding with the purchase.

Moreover, the collector explores Artalytics’ interactive galleries—an immersive experience that includes an analytical timelapse replay—further deepening the appreciation of the artwork and the artist’s skill.

v. The Transaction

The transaction proceeds smoothly, leaving both the artist and collector satisfied. The artist benefits from a secure sale and enhanced reputation, while the collector gains an authenticated artwork with a rich understanding of its creation.

Building Trust

This seamless interaction not only reinforces trust between artists and collectors but also exemplifies how Artalytics centralizes and elevates the entire digital art experience.

Flow of Interaction

The following diagram illustrates the interaction between the Collector, Artist, Artalytics Platform, and the successful purchase.

sequenceDiagram
    participant Collector
    participant Artist
    participant Artalytics

    Collector->>Artist: Requests authentication via Artalytics
    Artist->>Artalytics: Uploads digital canvas file
    Artalytics->>Artist: Authenticates artwork<br>Generates COA and metrics
    Artist->>Collector: Shares link to platform and public COA
    Collector->>Artalytics: Accesses COA, visits galleries
    Collector->>Artist: Confidently proceeds with purchase
    Artalytics-->>Collector: Provides ongoing access to interactive galleries
Figure 1: Artalytics as Focal Point of Transaction

Flow of Interaction Steps

  1. Collector requests authentication from the Artist.
  2. Artist uploads the artwork to Artalytics.
  3. Artalytics authenticates the artwork and generates the COA.
  4. Artist shares the COA link with the Collector.
  5. Collector accesses the COA and interactive galleries.
  6. Collector proceeds with the purchase confidently.
  7. Artalytics provides ongoing engagement through galleries.